we are a consultancy that focuses on consumer and customer insight(s) and how to turn them into growth
What we do
Finding Great Insights
- qualitative research and consumer connect
- synthesis and reviews
- insight development workshops
- training & consultancy
Exploiting Great Insights
- brand strategy & brand planning workshops
- concept development
- ‘marketing’ insights internally
- training and coaching
Building Insight Based Brands
- brand vision, positioning and strategy
- insightful ideas, concepts and marketing mixes
What we believe
At Insight Company, we believe consumer insights should be at the heart of your business. We combine consumer insight(s), strong strategic thinking and close business partnering to help you build insightbased brands that are relevant, meaningful and growing.
“Consumer insights should be at the heart of your business”
It is our experience that finding a great insight is only half of the challenge. Many insights are not fully exploited. This is why we offer a range of services, not only to find great insights, but also to truly exploit them.
Passion for consumer insight
Ilonka, Sabine and Niki started their professional careers as qualitative researchers at Research International almost 20 years ago. With their passion for consumer insight and desire to excel in their field, they quickly became a great team. But as much as they enjoyed working together, adventure called.
Ilonka spent 13 years as a director at Unilever in numerous international marketing, innovation and consumer insight roles.
After executing projects for Unilever & Lost Boys, Sabine started her own successful strategic insight consultancy. Niki held posts at Blauw, Unilever and Danone, but spent most of her time exploring a wide range of topics as an independent researcher.
With each new experience, their belief in the power of great insights grew. In 2011, Sabine, Niki and Ilonka decided to join forces again to found Insight Company – your business partner in consumer insights.
Who we work with
loKaal 24 (dE MaChINISt)
WIllEM BUYtEWEChStRaat 45
3024 BK RottERdaM
+31 6 539 69 256
+31 6 414 67 585
NIKI vaN dER MEER
+ 31 6 246 54 275
+31 6 414 64 653